Retail Experience Report Card — Vivacity Advisors

About your brand

Brand / company

Website

Your vision for physical retail (one or two sentences)

Where are you today?

Brand translation

1How is your brand identity documented for physical space — materials, lighting, fixtures, spatial feel?

It isn’t, yetLoose mood boards and referencesA written standard for one storeA scalable design system with specs

2If a customer walked into your store with every logo covered, could they name the brand?

Honestly, unsureProbably notMostlyInstantly

Market & site strategy

3How do you choose markets and sites today?

Opportunistically — what comes upBroker recommendationsSome customer dataCustomer, mobility and competitive data against a return target

4Do you have a multi-year real estate roadmap?

NoA rough ideaA working draftApproved and funded

Real estate readiness

5Before a lease is signed, who assesses whether the space can deliver the concept on budget?

No oneThe brokerThe architect, after signingA construction-experienced owner, before the LOI

6How confident are you in your per-store build budget?

It’s a guessA wide rangeA GC estimate for one siteBenchmarked and validated across sites

Repeatability

7Could your flagship design be replicated at store #5 without significant rework?

NoSignificant reworkMinor adjustmentsYes — it was built as a kit of parts

8How are design decisions documented between projects?

They aren’tEmails and recollectionDrawings for one siteA standards and specification library

Delivery & accountability

9Who owns budget, schedule and brand integrity from concept to opening day?

Nobody, reallySeveral people, each a pieceThe architect or GCOne senior owner accountable to leadership

10How did your most recent opening land against plan?

Late and over budgetMissed one of the twoHit one of the twoOn time and on budget

Experience beyond transaction

11What is your store designed to do, first and foremost?

Sell productShow productDeliver a brand experienceCreate engagement with measurable goals

12Do you measure store impact beyond four-wall sales — awareness lift, online halo, lifetime value?

NoAnecdotallySome metricsRigorously, by market

Nothing is sent until you choose to request the full report.

Provisional report card

Report card

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Overall

Get the full report

We’ll review your website and vision statement against what you told us, add a short written assessment for each category, and send a PDF you can share with your team. No charge, no obligation.

Thanks — your report is on its way. Chad will follow up personally within two business days.

Provisional grades reflect your answers only. The full report adds our independent review. See the disclaimer.

Disclaimer. The Retail Experience Report Card is an educational self-assessment. Provisional grades are generated from your answers alone; the full report adds a high-level review of publicly available information about your brand, including your website and stated vision. Grades are indicative, do not constitute professional, financial, legal, or real estate advice, and should not be relied on for leasing, capital, or construction decisions without a formal engagement. Vivacity Advisors makes no warranty as to the accuracy or completeness of any grade or comment and accepts no liability for decisions made on the basis of the report. Information you submit is used only to prepare your report and to contact you about it; it is not sold or shared with third parties. Submitting your email constitutes consent to be contacted by Vivacity Advisors about your report.